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Conferencing has the potential to make many positive impacts on your operations, but only if you make the right choice of service and options. It can reduce costs by eliminating unneeded travel; it can improve accurate communications and lead to better decisions; and it can demonstrate your commitment to green business practices.

To make the right choice, you should first understand some basic terms.

Audio conferencing – This term is basically synonymous with telephone conferencing. With today’s technology, you can initiate a conference call yourself; you do not have to reserve the time; and you can use an operator only when you need one. There are many options such as recording, distribution and archiving.
Web conferencing – If you need to present charts, graphs, pictures and written information along with your audio conferencing call, you can do so by using your computer’s Web browser. Through a login protocol, you can sequence PowerPoint® slides, Mac® graphic files and much more to your voice presentation. You can also use Web cameras to transmit pictures. There are many options available with Web conferencing.
Video conferencing – Another level of service can be added by using video cameras that display live images of the conference participants. These Web cameras produce high-resolution, real-time images. And, of course, you can choose from a list of video conferencing options.

To recap: audio, Web, and video are not really separate technologies but levels of capabilities that you can layer, depending on how robust your conferencing service needs to be.

Making the proper, cost-effective decision can be daunting. Many end users find it worthwhile to consult with an independent agent, such as Dennis Brodsky, to discuss the details of your business. Through this process you will be able to determine the right type of service and options for your current needs, and also plan for reasonable growth.

To email Dennis, click here or call him toll free at 866-340-2712 or in St. Louis at 314-469-0419.

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